Phase 2: Curriculum

  • 1

    WANTING

    • At this stage you will learn:
  • 2

    RESOURCES

    • P2 Brainstorm Session Notes

    • P2 Jam Session Notes
  • 3

    WILLING

    • Phase 2 - Ready to SHIFT - Worksheets

    • What IS Referral Marketing? (AKA Networking or Word-of-Mouth Marketing)

    • Defining the difference between a LEAD and a REFERRAL

    • Learn the three FORMS of Referral Marketing Activities

    • Unlocking the SECRET to SUCCESSful W.O.M

    • What is your Networking Personality Style?

    • Watch out for these Networking Nemeses

    • Let's break down the DIFFERENCE between Sales Mode and Networking Mode and how they relate to your Referral Marketing Plan.

    • What is a Referral Generator and why it is NECESSARY for Referral Marketing

    • What makes an IDEAL Client and why you NEED to know this for your referral marketing strategy to work

    • 5 Types of Referrals that you can GENERATE for your business.

    • 5 Levels of Referrals - Your Business

    • The 3 Levels of Referral URGENCIES.
  • 4

    ABLE

    • Phase 2: Success Milestones Survey

    • Phase 2 - Successes, AHAs, Challenges, & Roadblocks